Welcome!
If you’re reading this, you’re one of the very first people to discover Northern Strike Baits and we’re glad you’re here. We’re a Canadian company based in Northern Ontario, and every bait we produce is inspired by the lakes, rivers, and bass that make this part of the country so special. Whether you’re fishing your local lake after work or spending an entire weekend chasing your next personal best, we want to make sure you have confidence every time you tie on one of our baits.
How It All Started
Like many anglers, we were always searching for the “perfect bait.”
Some plastics were too soft. Some tore too easily. Others simply didn’t have the colors we wanted. Instead of settling, we decided to create our own. What started as experimenting with molds, colors, and glitter quickly turned into a passion for building a brand that represents quality, creativity, and Canadian fishing.
Every new color is tested.
Every bait is poured with purpose.
Every product is something we’d fish ourselves.
🇨🇦 Proudly Made for Canadian Waters
Fishing in Canada is different.
From crystal-clear shield lakes to stained back bays and heavy weed beds, conditions change every day. That’s why our first colors were chosen because they’ve consistently produced fish where we actually fish.
Our launch lineup includes:
✅ Green Pumpkin
A proven all-around color that catches bass almost anywhere.
✅ Canada Craw
A uniquely Canadian twist on one of the best bass-catching color combinations ever created.
✅ Black & Blue
The go-to choice for dirty water, low light, and flipping heavy cover.
These aren’t just colors that look good in a package.
They’re colors built to catch fish.
⭐ Collect Them All
Northern Strike Baits isn’t just about soft plastics. Every pack includes one of our exclusive Northern Strike Collector Cards.
There are 12 unique cards to collect.
When you’ve collected the full set…
🎁 You’ll receive a FREE pack of Northern Strike Baits.
It’s our way of making every order a little more exciting while rewarding the anglers who support our small business.
🚀 This Is Only the Beginning
We’re just getting started.
Our first release features our 5-inch stick worms, but we’ve already got plenty more in the works.
Coming soon:
- Paddle Tails
- Craws
- Creature Baits
- Swimbaits
- Limited Edition Colors
- Seasonal Drops
- New Collector Cards
Every new bait will go through real-world testing before it ever reaches our website.
If it doesn’t catch fish…
It doesn’t make the lineup.
❤️ Why Your Support Matters
Northern Strike Baits isn’t a giant corporation.
We’re a small Canadian business built by someone who simply loves fishing and wanted to create something different.
Every order…
Every review…
Every photo of a fish caught on our baits…
helps us continue growing this dream.
When you support Northern Strike Baits, you’re supporting a Canadian small business that’s passionate about making better fishing products.
📸 We’d Love to See Your Catch!
Have you caught a fish on Northern Strike Baits?
Tag us on social media and use #NorthernStrikeBaits for a chance to be featured on our website and social channels.
We love seeing where our baits are being used across Canada.
Tight Lines!
Thank you for visiting Northern Strike Baits and being part of the beginning of our journey.
We’re excited for what’s ahead, and we hope our baits become a trusted part of your tackle box for years to come.
See you on the water.
– The Northern Strike Baits Team
